Who we are

Charles Sullivan has a solid basis of practical experience managing surveys and other common data collection methods, as well as in owning a rapidly growing business. In 2007, he returned to work for Capital Research after two years leading ACNielsen’s Public Enterprise industry practice group. From 2001-05 he worked from home, with most of the work matching the company tagline then: “we manage the tough stuff”.

He was a partner for eight years in BRC Marketing & Social Research (now Research NZ), Wellington's most successful research company during the 1990s. A broader perspective to many issues comes from his earlier work: managing a public sector research group, lecturing in business statistics at the University of Otago, and psychology research.

Fiona McPherson has regularly assisted Charles with literature reviews, questionnaire development, and report-writing. She also carries out independent work on practical aspects of memory and website development.

Charles also has established productive working relationships with several regular collaborators outside Capital Research, including:

Carolyn O'Fallon, policy analyst and researcher. Her website shows examples of our collaboration on transport over the last 10 years or so. This includes a major stated choice study concerning car use reduction in New Zealand's three major cities, analyses of the NZ Household Travel Survey, and our evaluation of "walking school bus" networks.