About Wayz

Capital Research Ltd, now trading as Wayz, was established in 1994. Based in Wellington, New Zealand, it has provided expert research and evaluation advice and management locally, while operating internationally as a provider of information and advice on learning and memory.

Wayz Press is an arm of Wayz, publishing both print and e-books in several formats.

Wayz is owned and operated by Fiona McPherson & Charles Sullivan.


Fiona McPherson, PhD

Fiona McPherson has a PhD in cognitive psychology from the internationally-regarded Psychology Department at the University of Otago. In 1999 her book The Memory Key was published in New Zealand by Tandem Press. This was followed by its publication in the United States by Career Press, and translation into German by mvg Verlag. Most recently it has been revised and published by Random House UK as Perfect Memory Training, and translated into French.

More specialized books have followed, helping students improve their study skills, and helping middle-aged and older people improve their memory and absentmindedness. These books are published by Wayz Press.  

Since 2000 Dr McPherson has maintained a website dedicated to providing information on memory and how to improve it: www.mempowered.com.


Charles Sullivan, PhD

Charles Sullivan has extensive management experience from being a Director in leading research companies (Nielsen, Research NZ) for around a decade, evaluation expertise (was a founding member of the Kinnect Group of evaluators), and has several years experience working as an independent researcher/evaluator. More recently he has been managing change in a large public sector research group through four Team Leads, and gained substantial hands-on analysis experience with administrative data and the Integrated Data Infrastructure (IDI) at the Ministry of Justice. He particularly enjoys projects that are unusually challenging quantitatively and/or conceptually.